Of course we’re going to talk about work when we’re representing our business/organisation at a networking event. However, please remember that talking solely about work isn’t the best way to build work relationships
On 15th December, we were joined by a group of our members & clients to announce the winners of the 2021 ABN Awards!
Following the very successful takeover of ABN Ten Groups by James Allan of Flux for A10 and Steven Smith of Appsure for Q10, we’re delighted to announce that Aberdeen Business Network have recently appointed four more Ten Group managers. They join longstanding managers John Willis of 2 Circles Communications for L10, Jason Moir of XIC for X10 and Andrew Smith of ABN who remains manager to the remaining 2 groups.
All good things must come to an end… including ‘Cows, Not Cow: How to make your networking really work’ Season 2! Many thanks to all our brilliant guests for joining us in a successful series.
Any networking organisation/format that’s been running for years will be effective for most of its attendees, otherwise why would they attend?? And networking events give us the chance to develop relationships, so it’s wrong to say that an event/format doesn’t work. However, it may not work best for you compared to other options
You may remember that while we were unable to meet in person, and were required to work from home (and stay inside!), Andrew tried something new, and joined the world of podcasting! ‘Cows, Not Cow: How to make your networking really work’ was launched with help from John Mellis of Mellis Media.
Whenever we network we’re trying to do one thing only – develop relationships. And this doesn’t mean only starting new relationships, it also means developing existing relationships. In other words, increasing both the quantity and the quality of our relationships. After all, how can relationships develop if we have one conversation with someone but never a second conversation?
We work best when we work as a team – and that’s why ABN’s ‘Ten’ Sales Intel Groups have helped build high-trust business relationships and a huge, ever-increasing amount of new business.
Like any other sales, business development or marketing activity, our networking is most effective when it’s done regularly. A little, regularly, works well. Bingeing, then nothing for weeks or months doesn’t. But how often is ‘regular’?
Drop any notion you might have that every networking delegate you meet is listening properly to what you have to say! Some aren’t. They could be nervous, thinking about what they’re going to say next or maybe they’re just not a very good listener!