“When you sort of commit, you’re likely to fall” Seth Godin

Like any other sales, business development or marketing activity, our networking is most effective when it’s done regularly. A little, regularly, works well. Bingeing, then nothing for weeks or months doesn’t. But how often is ‘regular’?

There’s no specific answer to this as it depends on the time and financial resources you can commit to networking. It could be twice-weekly, weekly, fortnightly or monthly (it certainly shouldn’t be any less than monthly). The most important thing is to do it regularly. Why?

Quite simply, if you choose to network every now and then, you develop ‘every now and then’ relationships. These relationships won’t develop depth and you probably won’t be in others’ minds if they hear of potential opportunities for you

What I’d recommend is planning your networking in advance and booking events to make sure you attend events regularly. Life and work things can of course sometimes get in the way. But if you’ve made bookings then you’re much more likely to attend and gain the benefits of consistent relationship-building via consistent networking

Find our event calendar and book via ABN Community or Eventbrite