You may remember that while we were unable to meet in person, and were required to work from home (and stay inside!), Andrew tried something new, and joined the world of podcasting! ‘Cows, Not Cow: How to make your networking really work’ was launched with help from John Mellis of Mellis Media.
Whenever we network we’re trying to do one thing only – develop relationships. And this doesn’t mean only starting new relationships, it also means developing existing relationships. In other words, increasing both the quantity and the quality of our relationships. After all, how can relationships develop if we have one conversation with someone but never a second conversation?
We work best when we work as a team – and that’s why ABN’s ‘Ten’ Sales Intel Groups have helped build high-trust business relationships and a huge, ever-increasing amount of new business.
Like any other sales, business development or marketing activity, our networking is most effective when it’s done regularly. A little, regularly, works well. Bingeing, then nothing for weeks or months doesn’t. But how often is ‘regular’?
Drop any notion you might have that every networking delegate you meet is listening properly to what you have to say! Some aren’t. They could be nervous, thinking about what they’re going to say next or maybe they’re just not a very good listener!
Little did we realise on March 3rd 2020 that we wouldn’t be running a networking event again for another 18 months! However, at long, long last we’re delighted to see in-person networking events getting confirmed again. Small businesses need networking events to build relationships and new business opportunities
As we get close to heading back to some real world networking events at last – or perhaps attending networking events for the first time – it’s a good time to remind ourselves of what networking actually is. And there’s good news – it’s still just chatting!
At looooooonggggg last our ‘Ten’ sales intel groups met up in person again, after a gap of 15 months. No more ‘You’re on mute’, ‘We can’t see you’, ‘my Wi-fi is playing up’, etc, etc!
It’s now over 10 years since the launch of our first sales intel group group, Sten, with well over £6m in new business won by group members. Especially during this Covid/lockdown period, these fortnightly video meetings have led to even stronger relationships and new business opportunities in a tough marketplace
Watching others doing something well is of course a great way to learn – and keep learning. We all do it in lots of different areas such as the sports we play, so why not with a business (and life) skill like networking?